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Don Hutson

America's Foremost Authority On Selling Value

Travels From: Tennessee
  • Customer Service
  • Leadership
  • Motivation/Inspiration
  • Sales Skills

As CEO of U. S. Learning, a corporate training entity, and the producer of U.S. Learning’s training programs, Don Hutson has served clients in over 30 countries. He has years of experience in speaking, management and sales.

Don Hutson successfully worked his way through college selling real estate, and graduated from the University of Memphis with a degree in sales. He went on to become the top salesperson in a national training organization. As part of this experience, Don Hutson gave presentations to over 1500 small groups. This combination of selling and speaking experience eventually led Don Hutson to establish his own training firm. He was soon in demand as a professional speaker at corporate and association meetings.

Don Hutson’s client list includes over one-half of the Fortune 500, and he is featured in over 100 training films. He is also the Chairman of Executive Books.

Don Hutson is the author or co-author of 14 books, including Selling Value and his two Wall Street Journal and New York Times International #1 best sellers, The One Minute Entrepreneur and The One Minute Negotiator.

Sell Value, Not Price: Relationship and Value-Added Selling Strategies

When it comes to sales strategies, organizations and sales professionals sometimes fall into the trap of thinking they have more competition than they deserve. This type of attitude can lead to lowering price to make a sale.

In this presentation, expert sales strategist and sales motivational speaker Don Hutson shares sales strategies to keep your profit margins high.

Key Takeaways:

  • The 7 Keys to Differentiation from your toughest competitors
  • How to sell based on value instead of competing on price
  • Relationship selling strategies that build rapport and trust
  • Elements to develop a value-added selling strategy
  • Proven techniques to gain commitment on the sale
  • Secrets of an effective value proposition
  • The power steps to increase questioning and listening skills

The One Minute Negotiator Presentation: Mastering Negotiation Strategies to Win

Expert speaker Don Hutson simplifies the process of negotiating for the best outcomes! Whether your organization needs to increase sales, resolve disputes, improve customer service, or gain commitment on a contract, you need a team of successful negotiators.

In this presentation, Don Hutson shares strategies for overcoming fear of negotiations and creating a new mindset. He will empower your team to achieve more win-win results!

Key Takeaways:

  • An EASY 3-step process to treat "Negotiaphobia"
  • The 4 most successful negotiation strategies, and when to use them
  • The Compromise Tactic
  • Tips to negotiate with less stress, more fun and better outcomes

The One Minute Entrepreneur Presentation: Unlock Your Entrepreneurial Mindset

Whether you are launching a start-up, building your business, or working your way up the corporate ladder, Don shares the top strategies to get on the fast track to success! Entrepreneurship motivational speaker Don Hutson uncovers the characteristics, tactics and skills every business owner needs.

Key Takeaways:

  • The 5 P-s for solid results
  • How differentiation gives you a competitive edge
  • The proven blueprint to go from pressure to profit!
  • The attributes of entrepreneurial leaders
  • How to transform your success to significance

Leadership Skills Training from Don Hutson: Secrets of Exceptional Leadership:

In this presentation, sales and entrepreneurship speaker Don Hutson reveals the secrets to creating a breakthrough in your team's performance. He'll share how to earn loyalty from your top producers, engage and motivate your team, and get outstanding results.

Key Takeaways:

  • Eight powerful strategies to engage and motivate your team
  • Tips for coaching your team to gold-medal results
  • Techniques for managing different people differently
  • Ways to earn (and keep) your top producers' loyalty
  • How to create a break-through high performance team


Fee ranges between:
$12,000 - $17,500